Click Calendar Dates Below
Save Your Tooth Month
Maintaining your natural teeth is a critical part of oral health and general wellness. Sometimes, however, routine dental hygiene isn’t enough to protect teeth. Because of trauma (especially sports injuries), teeth can become damaged. Knowing how to best address these situations can help maintain your teeth and smile.
- Create posts that demonstrate how missing teeth impact chewing, appearance, and overall health.
- Explain treatment options that your dental team provides (root canals, implants, veneers, and composites).
- Post about teeth protection during athletic activities (mouth guards) and daily habits that lead to damaged teeth: chewing ice, biting nails, brushing harshly, tongue piercings, using teeth as tools, and grinding teeth at night.
- Run a special offer on night guards for teeth grinding and custom sports mouth guards.
- Post text: “Maintaining your natural teeth is a critical part of your oral health and general wellness. Sometimes, however, routine dental hygiene isn’t enough to protect our teeth. Because of trauma (especially sports injuries), teeth can become damaged. Knowing how to best address these situations can help maintain your teeth and smile.”
- Use the following hashtags: #dentalimplant #dentalimplants #mouthguard #mouthguards #rootcanal #rootcanals #rootcanaltreatment #saveyourteeth #saveyourtooth #saveyourtoothmonth
- Share one of the videos below.
National High Blood Pressure Education Month
Dentists play a critical role in maintaining heart health. High blood pressure (or hypertension) leads to stroke and heart disease, so it’s important to understand how to maintain a heart-healthy lifestyle, which includes good oral hygiene.
- Periodontal disease and tooth decay are risk factors for high blood pressure. Create videos and graphics that reinforce the need for routine oral hygiene and regular cleanings.
- Explain how smoking narrows blood vessels and raises blood pressure. Encourage your followers to quit.
- Eating right and maintaining a healthy weight help to keep blood pressure down. Feature some heart and tooth-friendly foods.
- Routine exercise is also an essential part of a heart-healthy lifestyle. Post ideas about staying active. Maybe there are some local hiking/biking trails? Your dental team can share some ideas, too. What do your team members do to stay active?
- Post text: “High blood pressure (or hypertension) leads to stroke and heart disease, so it’s important to understand how to maintain a heart-healthy lifestyle, which includes good oral hygiene. Schedule a routine dental hygiene appointment today and take advantage of our new patient special offer!”
- Use the following hashtags: #gumdisease #hearthealthy #hearthealthyfoods #hypertention #oralhealth #oralhealthhearthealth
- Share the graphic or one of the videos below.
National Military Appreciation Month
This month is about recognizing the sacrifices made by members of the armed forces (Army, Navy, Air Force, Marines, Coast Guard, and Space Force). Throughout the month, create posts that highlight active duty, reserve, and veteran service personnel, focusing on their commitment to defending freedom and the country.
- Recognize veterans on your dental team or in your practice (with permission).
- Thank military members for their service.
- Raise money for military charities.
- Post text: “This month is about recognizing the sacrifices made by members of the armed forces (Army, Navy, Air Force, Marines, Coast Guard, and Space Force). Who would you like to recognize? Please use the comments to praise any active duty, reserve, or veteran service member you know. This is a great time to highlight the sacrifices necessary to defend freedom and the country.”
- Use the following hashtags: #militaryappreciation #militaryappreciationmonth #nationalmilitaryappreciationmonth #thankyouforyourservice #thankyouveterans
- Share the graphic below.
Graduation Month
Graduation is a time to celebrate achievements and future goals. There are many in your local community who have struggled with the challenges of difficult courses and exams. This month, create posts that recognize hard work and determination.
- Create a post with pictures of your staff’s young graduates. Academic accomplishments inspire online audiences.
- Don’t forget your older patients. Many adults are also graduating from college and trade schools. Consider some highlight posts that commend their efforts.
- Consider a yearly scholarship for local high school students pursuing dentistry or dental hygiene.
- Post text: “Graduation is a time to celebrate achievements and future goals. We have many graduates in our practice, and we wish them continued success in their future endeavors!”
- Use the following hashtags: #diploma #diplomas #education #graduate #graduates #graduation #graduationday #graduationmonth #graduationparty
National Pet Month
Animal-related posts are always a great way to connect with followers. People are eager to share pictures and stories about their pets. Be creative and have fun showcasing all those furry friends.
- Hold a picture contest. Provide your patients with some branded merch (bandana, mug, hat, etc.). Have patients submit a photograph of their pet with the branded item. The pet with the most votes wins a gift certificate to Pet Smart.
- Post text: “Pets become part of the family, and this month, we recognize how animals impact our daily lives. Did you know that owning a pet actually increases life expectancy? Do you have a special pet? Please share some details and a picture in the comments.”
- Use the following hashtags: #cat #cats #catsofinstagram #catstagram #dog #dogs #dogsofinstagram #dogstagram #mypet #mypetcat #mypetdog #mypets #nationalpetmonth #pet #petfriendly #petlovers #petmonth #petphotography #pets #petsofinstagram
National Strawberry Month
This month, you can feature a tasty and tooth-healthy food: strawberries. Not only do strawberries contain essential vitamins and minerals, but they also contain malic acid, which acts as a natural tooth whitener.
- Focus on your whitening program and offer a discounted rate for take-home or in-office whitening.
- Produce a video about whitening, the procedure, and its benefits.
- Share before and after pictures of actual patients who had their teeth whitened.
- Introduce the idea of veneers for patients with extensive tooth damage and wear.
- Post text: “This month, we feature a tasty and tooth-healthy food: strawberries. Not only do strawberries contain essential vitamins and minerals, but they also contain malic acid, which acts as a natural tooth whitener. What is your favorite way to eat strawberries?
- Use teeth whitening hashtags in your posts and the following: #eatstrawberries #malicacid #nationalstrawberrymonth #naturalteethwhitening #pickstrawberries #pickstrawberriesday #strawberries #strawberry #strawberrymonth
- Share the graphic or video below.
National Space Day (May 3)
National Space Day celebrates the achievements of space pioneers and encourages children to pursue the technology and science behind future endeavors.
- Include images of the space program in your social posts.
- Share the biographies of space legends like Neil Armstrong, Alan Shepard, John Glenn, Ed White, etc.
- Link to an article about future space travel.
- Ask your followers what planet is most like their personality. (This is a fun way to get some creative feedback.)
- Post text: “National Space Day celebrates the achievements of space pioneers and encourages children to pursue the technology and science behind future endeavors. What do you find interesting about space exploration? Share your thoughts in the comments.”
- Use the following hashtags: #allenshepard #apollo11 #johnglenn #nasa #nationalspaceday #neilarmstrong #saturn5 #science #space #spaceday #spacedays
- Share one of the videos below.
Star Wars Day (May 4)
Star Wars Day is celebrated on May 4th because of the famous Star Wars phrase, “May the force [4th] be with you.” This pun has created a fun social media holiday to celebrate the popular sci-fi epic.
- Have staff members dress as their favorite Star Wars characters.
- Create posts with popular Star Wars characters.
- Make Star Wars-themed treats for your dental team.
- Post a memorable quote from the Star Wars movie series.
- “May the Force be with you.” –Obi-Wan Kenobi
- “Do. Or do not. There is no try.” –Yoda
- “I am your father.” –Darth Vader
- “I don’t know where you get your delusions, Laser-Brain.” –Princess Leia
- Post text: “Star Wars Day is celebrated on May 4th because of the famous Star Wars quote, “May the force [4th] be with you.” This pun has created a fun social media holiday to celebrate the popular sci-fi epic. Who is your favorite character from Star Wars?
- Use the following hashtags: #may4th #may4thbewithyou #darthvader #princessleia #starwars #starwarsday #starwarsday2024 #starwarsdays #starwarsfan #starwarsnerd #theforce #yoda
- Share one of the videos below.
Teacher Appreciation Week (May 6-10)
Teacher Appreciation Week is an important part of your 2024 May social media calendar. It’s a great time to recognize local teachers and commend their contribution to the community. Consider focusing your posts on qualities that make teachers great: flexibility, creativity, and empathy.
- Have bagels delivered to a local school with a handwritten thank-you note.
- Ask staff to share impactful memories about their teachers in a short video.
- Younger patients can draw pictures of their favorite teachers. Share these drawings on your social channels or display them in the office.
- Wear red on National Teacher Day (May 7, 2024).
- Share the history of National Teacher Day: Eleanor Roosevelt urged lawmakers to establish a National Teacher Day, which is now recognized on the Tuesday of Teacher Appreciation Week.
- Put a display up in the waiting room that recognizes teachers.
- Post text: “Teachers not only educate, but they inspire young minds to pursue great things. This week, we recognize these important efforts and thank all teachers for their patience, creativity, and hard work.”
- Use the following hashtags: #teacherappreciation #appreciateteachers #teacherappreciationday #teacherappreciationgift #teacherappreciationgifts #teacherappreciationweek #teacherappreciationweek2024
- Share the graphic below.
Root Canal Awareness Week (May 6-10)
Root canals often induce fear in people. Over the week, organize your 2024 May social media calendar posts to dispel myths and fears, so your followers can understand this critical dental procedure.
- Interview the dentist about root canals and treatments; be sure to address pain management.
- Share an article about root canals.
- Create an infographic about root canals.
- Reduce root canal treatment fees for the week and encourage people to address the chronic pain and infection in their mouths.
- Post text: “Many dental patients fear root canals. There are many opinions available online, yet this procedure remains a safe and effective way to manage tooth pain caused by infection.”
- Use root canal hashtags in your posts and the following: #rootcanalawareness #rootcanalawarenessweek
- Share the video or graphic below.
National Root Canal Appreciation Day (May 8)
Root Canal Appreciation Day (the second Wednesday in May) is a great time to share not only the benefits of root canal therapy (reduced infection and tooth decay) but also a time to recognize the benefits of dental care overall.
- Explain the root canal procedure, stressing modern methods to alleviate pain.
- Provide information about oral infections and how this inflammation can lead to serious health issues.
- Get specific about your own office and how your team focuses on a pain-free root canal procedure. This would be a good time to interview the doctor and ask some of the most common questions.
- Post text: “Many dental patients fear root canals. Although many opinions are available online, this procedure remains a safe and effective way to manage tooth pain caused by infection.”
- Use root canal hashtags in your posts and the following: #nationalrootcanalappreciationday #rootcanalappreciation #rootcanalappreciationday
- Post graphics or short videos that detail the root canal procedure.
- Share the graphic or video below.
World Red Cross Day (May 8)
May 8 is the birthday of Henry Dunant, founder of the Red Cross, an organization committed to providing assistance to all people across the globe.
- Create a brief post about the Red Cross’s history.
- Describe ways the Red Cross has helped people.
- Provide a link for people to offer support: redcross.org.
- Share images of the Red Cross helping people around the world.
- Post text: “May 8 is the birthday of Henry Dunant, founder of the Red Cross, an organization committed to providing assistance to people worldwide.”
- Use the following hashtags: #redcross #redcrossday #redcrosssociety #redcrossvolunteer #redcrossyouth #worldredcrossday
- Share the graphic below.
National Receptionists Day (May 8)
Receptionists Day (the second Wednesday in May) is a time to spotlight the front desk. Almost every new patient interacts with the front desk staff when they call your office for the first time, so receptionists impact practice growth in a very direct way. Making front desk staff recognition part of your social media days lifts morale and also shows patients (and prospective patients) that your team is cohesive and appreciated.
- Decorate the front desk office space with thankful messages.
- Provide a catered lunch for the staff and give a short speech that notes all the ways that front desk staff members are building and maintaining your practice brand.
- Write a thank-you card and express your appreciation for their efforts.
- Create a social post and praise all their hard work online; include pictures of the staff and short bios.
- Post text: “Our receptionists do so much to keep the schedule running smoothly. In a dental clinic, there’s a lot to coordinate (scheduling, insurance, treatment planning, etc.). Today, we recognize all their efforts and express our appreciation:)!”
- Use the following hashtags: #nationalreceptionistday #nationalreceptionistsday #receptionist #receptionistday #receptionistlife #receptionists #receptionistsday
Mother’s Day (May 12)
Mother’s Day is a time to recognize all the sacrifices mothers make to raise healthy, well-rounded children.
- Ask your social media followers to comment on why they are grateful for their mothers.
- Hold a raffle to award one lucky mom with a Mother’s Day basket filled with items like spa treatments, massage gift certificates, books, lotion, movies, chocolate, restaurant gift certificates, etc. Promote this giveaway a few weeks in advance and hold the drawing live on Facebook before Mother’s Day.
- Provide your social media followers with some Mother’s Day ideas:
- Take a walk with Mom.
- Give Mom some special chore/project time.
- Do a special activity together.
- Plan a short vacation.
- Pick up Mom’s favorite takeout food.
- Have kids submit drawings/pictures of Mom and explain what they appreciate most about her.
- Post text: “Mother’s Day is a time to recognize all the sacrifices mothers make to raise healthy, well-rounded children. Why are you thankful for your mother?”
- Use the following hashtags: #mothersday #mothersdaycard #mothersdayflowers #mothersdaygift #mothersdaygifts #mothersdayideas #mothersdaypresent #mothersdayweekend #mothersday2024
- Share the graphic or video below.
Gum Health Day (May 12)
Gum Health Day is focused on the danger of periodontal disease (periodontitis) or gum disease. This infection can lead to bone loss, tooth loss, stroke, and heart disease. Thankfully, with proper hygiene, it’s mostly avoidable.
- Produce a short video about gum disease and how to avoid it with proper oral hygiene.
- Create an infographic that illustrates the negative impact of periodontal disease.
- Run a local social media ad about the signs and symptoms of gum disease and the importance of regular dental visits.
- Share an article about gum disease from the American Dental Association: What is gum disease?
- Post text: “Gum Health Day is focused on the danger of periodontal disease (periodontitis) or gum disease. This infection can lead to bone loss, tooth loss, stroke, and heart disease. Thankfully, with proper hygiene, it’s mostly avoidable.”
- Use gum health hashtags in your posts and the following: #gumhealth #gumhealthday #healthygums #periodontitis #perioproblems
- Share the video below.
National Police Week (May 12-18)
National Police Week is a time to recognize the police officers who have lost their lives on duty, protecting communities and enforcing the law. Your 2024 May social media calendar can do much to highlight altruistic and noble parts of our culture.
- Thank your local police department on social media.
- Have food (sandwiches, pizza, bagels, donuts, etc.) delivered to a local police department with a handwritten thank-you note.
- Describe the sacrifices made by law enforcement officers.
- Provide a special dental discount for law enforcement.
- Post text: “National Police Week is a time to recognize the police officers who have lost their lives on duty, protecting communities and enforcing the law. We appreciate everything local law enforcement does to keep our neighborhoods safe.”
- Use the following hashtags: #nationalpoliceweek #nationalpoliceweek2024 #police #policedog #policedogs #policelife #policeofficer #policeofficers #policeweek #policeweek2024 #respectpolice #respectpoliceofficers
- Share the graphic below.
Armed Forces Day (May 18)
On Armed Forces Day (the third Saturday of May), we honor all the men and women currently serving in the U.S. military.
- If you have any active service members in your practice, Armed Forces Day is a great time to publically thank them for their service to the country. With their permission, post a picture and short bio; your followers will appreciate the chance to show their support.
- Create a social media post that thanks local military service members for defending the country.
- Offer a special discount for any military personnel who need dental work.
- Design an informative post about the military’s six branches.
- Post text: “On Armed Forces Day, we honor all the men and women currently serving in the U.S. military. Do you know someone serving our country? What special way can you express thanks?”
- Use the following hashtags: #armedforces #armedforcesday #armedforcesday2024
- Share the graphic below.
Pick Strawberries Day (May 20)
Your 2024 May social media calendar should include some posts about tooth-healthy foods. This day is a good time to remind your followers that strawberries contain malic acid, which naturally whitens teeth.
- Focus on your whitening program and offer a discounted rate for take-home or in-office whitening.
- Produce a video about whitening, the procedure, and its benefits.
- Share before and after pictures of actual patients who had their teeth whitened.
- Introduce the idea of veneers for patients with extensive tooth damage and wear.
- Post text: “Picking strawberries is a fun outing with family and friends–it’s also good for your teeth because strawberries contain malic acid, which acts as a natural tooth whitener.”
- Use teeth whitening hashtags in your posts and the following: #eatstrawberries #malicacid #naturalteethwhitening #pickstrawberries #pickstrawberriesday #strawberries #strawberry
- Share the video below.
Eat More Fruits and Vegetables Day (May 21)
Dentists should always encourage people to avoid refined sugar. Ear More Fruits and Vegetables Day can reinforce this message and remind people that many fruits and vegetables (like oranges, broccoli, and spinach) are rich in calcium, which protects against decay by strengthening tooth enamel.
- Provide a graphic that illustrates tooth enamel and the important calcium-rich outer enamel shell.
- Demonstrate how people can take simple steps every day to avoid sugar and work more fruits and vegetables into their diet.
- Bring a fruit/vegetable tray to work and take a few pictures of the staff enjoying the natural goodness.
- Create a list of those fruits and vegetables with the highest amount of calcium.
- Post text: “Fruits and vegetables (like oranges, broccoli, and spinach) are rich in calcium, which protects against decay by strengthening tooth enamel. What are your favorite fruits and vegetables?”
- Use tooth health hashtags in your posts and the following: #calcium #calciumforlife #calciumrich #calciumrichfoods #highcalcium #eatmorefruitsandvegetables #eatmorefruitsandvegetablesday #eatmorefruitsandveggies #fruitsandvegetables #fruitsandveggies #fruitsandveggieseveryday
- Share one of the videos below.
Memorial Day (May 27)
Memorial Day (the last Monday in May) should be part of every social media holiday calendar. It’s a time to honor those who have made the greatest sacrifice while serving in the U.S. military.
- Put up an American flag or red, white, and blue bunting.
- Create posts that honor the ultimate sacrifice made by those who put themselves in harm’s way to defend America.
- Raise money for a wounded warrior charity or the American Legion.
- Thank all those currently serving in the military and veterans.
- Post text: “Memorial Day is a time to honor those who have made the greatest sacrifice while serving in the U.S. military.”
- Use the following hashtags: #memorialday #memorialdayweekend #memorialday2024
- Share the graphic below.
World No Tobacco Day (May 31)
On this day, the entire world is encouraged to think about the many health complications related to tobacco use. Round out your 2024 May social media calendar by exposing the dangers of tobacco use.
- Share some testimonies about the devastating consequences of tobacco use (especially oral cancer survivors).
- Create a statistical post that details tobacco-related deaths around the world.
- Provide links to resources that help people stop using tobacco.
- Have a dentist or hygienist in the office talk about the ways tobacco impacts oral health.
- Post text: “On this day, the entire world is encouraged to think about the many health complications related to tobacco use. Let’s encourage everyone to quit!”
- Use no smoking hashtags in your posts and the following: #nosmokingday #nosmokingday2024 #worldnosmokingday
- Share the graphic or one of the videos below.
