Dental Marketing in a Modern, Online World
Marketing a dental practice is no different than marketing an air conditioning repair service or coffee shop. In a modern, online world, it’s all about exposure and traffic, staying top of mind. Before the internet and smartphones, information (including marketing campaigns) moved much slower. It took time to build up a reputation in town and establish a practice. Dentists did a lot of personal networking, got a listing in the Yellow Pages, and maybe sponsored a local little league team. A good practice location and signage were especially important back then.
Building Contrast and Engagement with Creative Content
Digital Assets = Consistent Dental Practice Growth
Strengthening Your Dental Practice Brand in a Digital World What Is a Digital Asset? Online traffic is the most valuable commodity in our modern world. Online success means capturing a virtual audience while marketing a product or service. All major platforms (Google, YouTube, Facebook, Instagram, etc.) strive to attract and hold viewers for this reason. But this is nothing new; before cable television and Google Analytics, companies like Nielsen surveyed American television viewing habits to determine program ratings, which in turn dictated the price of ad slots. Programs with more viewers brought in higher ad revenue than programs with less ...
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National Children's Dental Health Month
Gum Disease Awareness Month
Pet Dental Health Month
Coming up . . .
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