The famous quote by Roman Emperor Hadrian “Brick by brick…” is a good way to think about your digital marketing efforts. You have a dental license, a practice, and a mountain of competition. You understand the importance of marketing your practice but don’t know where to begin. Should you just start laying “marketing bricks” randomly, maybe buy ad space in a local publication or purchase Google ads? Or, is there an optimal way to lay down specific bricks in a particular order to make the best use of your time and resources?

The beginning of any digital marketing effort is overwhelming, so it’s important to remember that it takes consistent effort and time to produce results. That said, you can significantly improve your results and growth by prioritizing digital marketing correctly and allocating your time and resources wisely.