Your dental practice website is like a storefront on the internet, and it functions as a hub to which all your efforts are linked. Most importantly, your website domain is the way search engines understand your business and decide how best to present it to the world. So just like a brick-and-mortar building gets judged by people passing by, your website will be judged by visitors and search engine algorithms. So, is your website important? The answer is an emphatic yes. Surprisingly, many dental practices publish a website and forget about it. Never updating a website might be better than having no website at all, but it neglects to utilize all the ways that websites can drive traffic and new patients to your office.