When dentists decide to grow their practices, they usually don’t consider internal marketing first. Instead, they believe that finding new patients is all about spending money on digital marketing, print ads, and postcards.  This mindset shouldn’t come as a surprise because most people view marketing as something that works outside a business, funneling in a steady stream of new customers.  We tend to believe that good marketing is an ad campaign, complete with a catchy jingle and memorable logo, plastered across various forms of modern media.  We understand that effective marketing is expensive and that it’s all about brand recognition and social media followers and online presence.  Most would agree that external marketing really does have the potential to reach the most new customers—but does it reach the best new customers?