It’s common for marketing to become one of many duties that sustain your dental practice, a chore to be crossed off a list. Often, someone in the office handles marketing; this person reports to the team periodically on social media followers, the status of your Facebook ad, and new advertising opportunities. This type of marketing strategy is typical when promoting a dental practice brand, but in our modern, online world, it limits your growth potential. Truly effective marketing in our digital world means the entire staff becomes a marketing team; one person still leads the main effort, but everyone contributes to promoting the brand online. In this way, your dental practice establishes certain habits over time that eventually form a consistent marketing culture.