The Google business page remains one of the most underutilized areas of dental marketing. While dentists are busy posting to social media and designing the perfect website, their Google business pages contain only the essentials like contact information, a few pictures, and hours of operation. Unfortunately, this is a missed opportunity because the Google business page is closely tied to the Google algorithm, which determines the ranking and placement of dental practices in your area. In short, if the Google algorithm understands your practice to be active and engaged, it will place your listing, ads, pictures, videos—and ultimately your brand—in a premier position.