Build a Dental Portfolio
Dentists who started practicing before the internet dominated our lives will remember when reputation and referrals mattered most to practice growth. Before Google turned smartphones into personal vetting machines, dentists experienced much slower information flow. If they pleased patients and did good work, their practices grew. Back then, dentists weren’t compelled to demonstrate their skills to prospective patients because people trusted the degree and license hanging on the wall. Today, however, the requirements for success have grown, and dentists must build a dental portfolio to showcase their work.
How to Make a Dental Portfolio for Prospective New Patients
Digital Assets = Consistent Dental Practice Growth
Strengthening Your Dental Practice Brand in a Digital World What Is a Digital Asset? Online traffic is the most valuable commodity in our modern world. Online success means capturing a virtual audience while marketing a product or service. All major platforms (Google, YouTube, Facebook, Instagram, etc.) strive to attract and hold viewers for this reason. But this is nothing new; before cable television and Google Analytics, companies like Nielsen surveyed American television viewing habits to determine program ratings, which in turn dictated the price of ad slots. Programs with more viewers brought in higher ad revenue than programs with less ...
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