Local Marketing Strategies That Attract New Dental Patients
So much of our marketing efforts focus on digital mediums like Google ranking and social media, but as a local small business, dentists also need to pursue “boots-on-the-ground” local marketing efforts. The reality is that most new patients will not travel beyond 7-10 miles to see a dentist. So if you draw a 10-mile radius from your office and complete the circle, you know where to focus your efforts. You’ve already been developing a digital campaign, but now it’s time to explore some local marketing strategies that connect with your community in a more tangible way.
Maximize Touchpoints with Local Dental Marketing
Digital Assets = Consistent Dental Practice Growth
Strengthening Your Dental Practice Brand in a Digital World What Is a Digital Asset? Online traffic is the most valuable commodity in our modern world. Online success means capturing a virtual audience while marketing a product or service. All major platforms (Google, YouTube, Facebook, Instagram, etc.) strive to attract and hold viewers for this reason. But this is nothing new; before cable television and Google Analytics, companies like Nielsen surveyed American television viewing habits to determine program ratings, which in turn dictated the price of ad slots. Programs with more viewers brought in higher ad revenue than programs with less ...
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