August Social Media Calendar [2025]

August social media calendar graphic

Click Calendar Dates Below

National Wellness Month

Often, a busy life means putting ourselves at the bottom of the list. There’s a job to be done and family responsibilities to complete, which means caring for ourselves can begin lacking. August is a time to remember how important it is to keep ourselves healthy in both mind and body if we plan to achieve goals and help loved ones. Your 2025 August social media calendar is a time to focus on creating health routines, reducing stress, and prioritizing self-care. Dental hygiene and dental care are critical to maintaining a healthy life. Not only does a healthy smile give us confidence, but it also promotes whole-body wellness!

  • Interview your dental team about ways they reduce stress and relax (exercising, hiking, painting, etc.). This is an excellent way to share ideas and introduce your team to the community.
  • Post about ways people can create healthy oral hygiene habits. Reinforce the importance of routine dental cleanings.
  • Share encouraging quotes that promote positivity and hope.
  • Remind people that smiling and laughing are a great way to encourage positive energy and physical health.
  • Post text: “Often, a busy life means putting ourselves at the bottom of the list. There’s a job to be done and family responsibilities to complete, which means caring for ourselves can begin lacking. August is a time to remember how important it is to keep ourselves healthy in both mind and body if we plan to achieve goals and help loved ones. National Wellness Month is a time to focus on creating health routines, reducing stress, and prioritizing self-care. Dental hygiene and dental care are critical to maintaining a healthy life. Not only does a healthy smile give us confidence, but it also promotes whole-body wellness!”
  • Use the following hashtags: #nationalwellnessmonth #selfcare #wellnessmonth #wellness #wellnessjourney #wellnesswednesday
  • Share the graphic or video below.

Family Fun Month

Family time creates a sense of unity and stability, and August is a perfect time to plan some last-minute adventures before the school year begins. Encourage your followers to take time to unwind and relax. Stress the importance of relationships and family. With so many families taking vacations, it shouldn’t be hard to request some family pics in the comments. Do you have any staff on vacation? Some fun vacation photos are sure to get some engagement!

  • Raffle off a “family fun cooler” filled with pizza and movie gift certificates. Are there any interesting events in your area? What about team building activities? Consider adding these gift certificates to the raffle items as well—board games, cards, etc. Be creative. What other items would inspire togetherness? Maybe a fun creative photoshoot that uses costumes and props? What a memory that would be! Learn more about dental practice contests.
  • Hold a contest for the best vacation photo with your branded merch. Be generous with your branded merch and encourage your patients to stage some creative pictures on their journeys. Mugs, hats, shirts, and water bottles work well. But there are also many other items to brand, like beach towels and bags. Have your followers vote on the most creative picture and award the winner with a prize or free “back-to-school” whitening treatment. Learn more about promotional merchandise for dentists.
  • Your dental team is comprised of families. It’s time to highlight the people who make your practice extraordinary. Share some pictures of your patient’s favorite dental professionals. This is a great way to build relationships, connections, and, ultimately, trust.
  • Post text: “Family time creates a sense of unity and stability, and August is a perfect time to plan some last-minute adventures before the school year begins. How does your family unwind and relax?
  • Use the following hashtags: #family #familyfirst #familyfun #familyfunday #familyfunmonth #familyfunnight #familyfunpack #familyfuntime #familymatters #familytime #familytrip
  • Share the graphic or video below.

National Dog Month

Dogs have always had a special connection with people. They provide companionship and protection and become part of our families. This month, create some posts that celebrate these four-legged friends. You’ll discover that your followers are eager to share images and stories about their dogs.

  • Stress the importance of good canine oral hygiene. Have one of your dental team members pose for a picture brushing a dog’s teeth. Good dental hygiene can add 2-4 years to a dog’s life.
  • Share some interesting facts about dog teeth.
    • Dogs have long, sharp canines (or “fangs”), which are used to tear apart meat and for protection.
    • The canine family of animals was named after their elongated canines.
    • Dogs have two sets of teeth. Their baby teeth loosen and fall out after four to six months.
    • Dogs have 42 permanent teeth and 28 temporary teeth.
  • Share an article about how dog ownership increases life expectancy and overall health, including oral health.
  • Ask your followers to share pictures of their dogs and a special memory.
  • Post text: “Dogs have always had a special connection with people. They provide companionship and protection and become part of our families.”
  • Use the following hashtags: #dog #dogmonth #dogs #dogsofinsta #nationaldogmonth
  • Share the graphic or video below.

National Back to School Month

Since the 1960s, we have recognized August as a time to prepare for the classroom again. It’s a time of new beginnings and continued growth, a time to make new friends and learn new things. How can your dental practice celebrate this exciting time in the lives of so many young students?

  • Ask patients to submit first-day-of-school pictures for a social media collage. Step it up a notch with a video collage and music. This is an excellent opportunity to demonstrate how your office does more than fix teeth-you build relationships and trust.
  • Make a collage of your dental team’s children heading back to school. These types of dental team family pictures are nostalgic, and they also show patients and prospective patients that you understand the challenges of parenthood. 
  • Stress the importance of daily oral hygiene as schedules change and children prepare for school.
  • Create special offers like reduced-priced, back-to-school cleanings or dental sealants.
  • Post text: “Since the 1960s, we have recognized August as a time to prepare for the classroom again. It’s a time of new beginnings and continued growth, a time to make new friends and learn new things.”
  • Use the following hashtags: #backtoschool #backtoschoolfashion #backtoschoolhair #backtoschoolhairstyles #backtoschoolideas #backtoschooloutfit #backtoschooloutfits #backtoschoolpictures #backtoschoolready #backtoschooltips #backtoschool2025 #school #schoolbag #schoolfriends #schoolfun #schoolday #schooldays #schoollife #schoolsupplies #schooltime #schoolwork
  • Share the graphic or one of the videos below.

National Play Outside Day (August 2)

Your 2025 August social media calendar is an excellent time to recognize the importance of fresh air and sunshine. (National Play Outside Day is the first Saturday of every month.)

  • Take your staff out for a picnic and snap pictures for social media. These types of dental team gatherings build morale and project team unity and positive energy.
  • Share some information about the importance of spending time outside.
  • Ask your followers to comment with favorite memories about playtime outside.
  • Create a post about getting exercise outside and how whole-body health can affect oral health.
  • Post text: “Playing outside is an important part of healthy development. Exercise controls body weight and improves coordination. Sunlight allows the body to produce vitamin D, which strengthens bones and teeth, boosts the immune system, and helps prevent cancer. Outside time also helps the mind learn by encouraging curiosity, creativity, and critical thinking.”
  • Use the following hashtags: #getoutside #goplayoutside #nationalplayoutsideday #outside #outsideadventures #outsideculture #outsideisbetter #outsideisfree #outsideisfun #outsideisthebest #outsideplay #play #playbold #playing #playingideas #playislearning #playmatters #playoutside #playoutsideday
  • Share the graphic below.

National Sisters Day (August 3)

National Sisters Day is a time to recognize the special connection between sisters, the conflicts, and the cherished memories that bond them.

  • Post pictures of female staff members with their sisters. Dental team family pictures help patients and prospective patients relate to your dental team. 
  • If you have any sister patients in the office, ask if they would like to pose for a social media picture. Have them hold a sign that reads “Sisters” or “Sisters Are Special.”
  • Have someone on your dental team share a special sister memory on camera. Be sure to include a photo of both siblings.
  • Ask followers to share special sister memories in the comments.
  • Post text: “National Sisters Day is a time to recognize the special connection between sisters, the conflicts, and the cherished memories that bond them. Do you have a special sister memory? What is the best part of sisterhood?”
  • Use the following hashtags: #mysister #mysisteristhebest #mysisters #nationalsisterday #nationalsistersday #sister #sisters #sistersbyheart #sistersday #sistersdayout #sistersforever #sistersforlife #sisterlove #sisterslove #sistersquad
  • Share the graphic below.

National Watermelon Day (August 3)

Watermelon is a refreshing way to start your 2025 August social media calendar; it’s time to remind your followers about the oral benefits of this unique fruit. Watermelon stimulates saliva production, which neutralizes acids in the mouth, reducing stains, plaque, and cavities.

  • Bring in some cut watermelon for the staff. Take fun pictures for social media.
  • Create a social post that details the oral benefits of watermelon.
    • Watermelon hydrates your mouth, washes away bacteria, and neutralizes acids—helping to prevent cavities!
    • Watermelon contains vitamin C, which supports gum health.
    • The fiber in watermelon acts like a toothbrush and cleans your teeth.
    • Watermelon stimulates saliva, which helps to wash away harmful acids and bacteria.
    • Watermelon contains less sugar than other sweet treats.
  • Have followers share watermelon pics in the comments.
  • Decorate a watermelon with Mr. Potato Head’s eyes, ears, nose, and mouth. Perhaps a hat would also be a nice addition. Have fun and be creative!
  • Post text: “Watermelon is one of the best mouth-friendly foods because it stimulates saliva production, which neutralizes acids in the mouth, reducing stains, plaque, and cavities. It’s time to enjoy a slice of summer’s tastiest treat!”
  • Use the following hashtags: #nationalwatermelonday #nationalwatermelonday2025 #seedlesswatermelon #watermelon #watermeloncarving #watermelonchallenge #watermelonday #watermelonday2025 #watermelonfestival #watermelonjuice #watermelonlover #watermelonparty #watermelonplant #watermelons #watermelonseeds #watermelonslice
  • Share the graphic or video below.

National Fresh Breath Day (August 6)

National Fresh Breath Day is one of the most important social media dates for dentists because bad breath often indicates oral health issues. This is a good time to offer reassurance and suggest an appointment to diagnose and treat the root cause.

  • Design a social media post that educates your followers on the causes of bad breath.
  • Create a humorous post about bad breath. If you’re feeling creative, get the staff together and stage some type of short drama around bad breath and how it affects nearby people. Remember that followers like to see a dental team having fun-they intuitively understand that a happy staff translates into quality healthcare.
  • Explain the various treatments for bad breath in a short video.
  • Share an authoritative article about bad breath.
  • Post text: “National Fresh Breath Day is important because bad breath (halitosis) often indicates oral health issues. If you experience chronic bad breath, contact our office. We can diagnose the cause and develop a treatment plan.”
  • Use bad breath hashtags and the following: #freshbreathday #nationalfreshbreathday
  • Share the graphic or one of the videos below.

National Happiness Happens Day (August 8)

It’s time to bring a smile to your 2025 August social media calendar. National Happiness Happens Day is one of those social media holidays that brings light and joy into the world. It’s a time to focus on the many joyous moments in life and the benefits of a positive, upbeat attitude (healthy relationships, personal well-being, and good oral health).

  • Bring some smiley-face buttons into the office and hand them out to patients.
  • Create a post encouraging your followers to do something nice for a neighbor.
  • Share an article about the benefits of happiness on health.
  • Get the entire team together for a quick picture. Caption the image something like “Be Happy:).”
  • Post text: “It’s easy to get caught up in the negativity in the world, but there really are so many things to be thankful for and many joyous moments to focus on—living with a positive, upbeat attitude improves relationships, personal well-being, and even oral health!”
  • Use the following hashtags: #nationalhappinesshappensday #happinessday #happinessdays #happinesshappensday #happy #happyday #happyme #happylife #happymoment #happymoments #happysoul
  • Share the graphic or video below.

National Book Lovers Day (August 9)

Reading is a great way to strengthen the mind and escape into new worlds. With students returning to school, it’s a great time to recognize the importance of books and learning. This day is for bookworms!

  • Ask your followers to share the title of their favorite book.
  • Record your most animated team member reading a memorable passage from a classic book.
  • Have someone on your staff share a favorite book. Take a picture of the cover and provide a short synopsis.
  • Feature a book about dentistry or teeth.
  • Purchase copies of a helpful book and offer them to patients.
  • Post text: “Are you a bookworm? Reading is a great way to strengthen the mind and escape into new worlds. As students return to class, it’s time to talk about books and learning!”
  • Use the following hashtags: #book #bookloversday #booklover #booklovers #bookloversclub #bookloversofinstagram #booknerd #bookrecommendations #bookreview #books #bookstagram #ilovebooks #ilovebookstores #nationalbookloversday #read #readmore #readmorebooks
  • Share the graphic below.

National Lazy Day (August 10)

It’s time to relax and recharge! National Lazy Day is when we take a break from the business of life and enjoy some of the simple pleasures of life (lounging on the couch and binge-watching a favorite show, napping in a hammock, setting aside technology and reading a book). Relaxation is not only good for the mind (improved memory, lower stress, better attention), but it also helps the body rejuvenate with more energy and less inflammation.

  • Ask your followers how they spend a “lazy day.”
  • List some of the best ways to be lazy.
    • Sleep in.
    • Lounge in a bath.
    • Take a walk.
    • Sit and enjoy nature.
    • Spend all day on the couch watching movies.
    • Eat your favorite foods.
  • Take some fun, staged pictures of your dental team being lazy in the office.
  • Discuss the oral health benefits of lazy days.
    • Lowered stress reduces inflammation and improves gum health.
    • Increased saliva production washes away bacteria that cause decay.
  • Post text: “It’s time to relax and recharge! National Lazy Day is when we take a break from the business of life and enjoy some of the simple pleasures of life (lounging on the couch and binge-watching a favorite show, napping in a hammock, setting aside technology and reading a book). Relaxation is not only good for the mind (improved memory, lower stress, better attention), but it also helps the body rejuvenate with more energy and less inflammation.”
  • Use the following hashtags: #lazy #lazyday #lazydays #lazydaysofsummer #lazydayz #nationallazyday
  • Share the graphic below.

National Align Your Teeth Day (August 11)

Having straight teeth not only improves aesthetics, but proper alignment also improves overall oral health and whole-body wellness. Your 2025 August social media calendar wouldn’t be complete without braces! Time to focus on orthodontics and proper occlusion!

  • Share some recent orthodontic cases (before and after pictures).
  • Explain the importance of straight teeth in a short video. Incorporate teeth models to demonstrate occlusion and how proper bite affects the jaw, airway, and sleep.
  • Use an infographic to present various teeth-straightening services available at your office.
  • Post text: “Having straight teeth not only improves aesthetics, but proper alignment also improves overall oral health and whole-body wellness.”
  • Use orthodontic hashtags and the following: #alignyourteethday #nationalalignyourteethday
  • Share the graphic or video below.

National Son’s and Daughter’s Day (August 11)

National Son’s and Daughter’s Day is a time to recognize the beauty of parenthood and children.

  • Share some pictures of staff with their children.
  • Create a post that provides ideas for parents to spend time with their children.
  • Create a collage of pictures of staff as children and ask your followers to guess who the children are.
  • Share a good quote about sons and daughters.
  • Post text: “National Son’s and Daughter’s Day is a time to recognize the beauty of parenthood and children. Do you have a heartwarming or funny story about raising kids? Please share in the comments.”
  • Use the following hashtags: #child #children #daughter #daughters #fatherhood #kid #kids #motherhood #nationalsonsanddaughtersday #parenthood #parenthoodmoments #son #sons #sonsanddaughters
  • Share the graphic or video below.

International Left-Handers Day (August 13)

Your 2025 August social media calendar can celebrate our unique qualities. International Left-Handers Day is a good time to spotlight those who favor their left hand.

  • Are any of your staff members left-handed? Get a fun picture for social media.
  • Question to followers: What is the most challenging part of being left-handed?
  • Create a post that features famous left-handed people.
    • Keanu Reeves
    • Buzz Aldrin
    • Babe Ruth
    • Bill Gates
    • Judy Garland
    • Morgan Freeman
    • Gordon Ramsey
    • Jay Leno
    • Paul McCartney
  • Share an article about left-handedness.
  • Post text: “Are you a lefty? Today is your day! We all want to know about the challenges left-handed people encounter in a right-handed world. Please share the most difficult part of being left-handed in the comments.”
  • Use the following hashtags: #internationallefthandersday #lefthanded #lefthandedartist #lefthandedbarber #lefthandedday #lefthandedgolfer #lefthandedguitar #lefthandedguitarist #lefthandedpeople #lefthandedproblems #lefthandersclub #lefthandersday
  • Share one of the graphics below.

National Relaxation Day (August 15)

National Relaxation Day is all about taking a break from the hustle and bustle of life. Having time to relax is an essential part of living a balanced life. Taking time to relax and unwind is an effective way to lower stress and improve overall wellness—it’s also an excellent way to improve oral health because stress produces an unhealthy environment in the mouth, which leads to cavities.

  • Stage a funny picture with the staff reclining playfully, maybe even wearing Hawaiian beach shirts.
  • Create a post that suggests ways to relax.
    • Read a book.
    • Spend time in nature.
    • Practice yoga.
    • Exercise.
    • Listen to music.
    • Keep a journal.
    • Pursue a new hobby.
  • Make a short video that features clips from the staff, explaining what they do to relax.
  • Link to an article that details the benefits of relaxation.
  • Post text: “Taking time to relax and unwind is an effective way to lower stress and improve overall wellness—it’s also a good way to improve oral health because stress produces an unhealthy environment in the mouth, which leads to cavities.”
  • Use the following hashtags: #nationalrelaxationday #relax #relaxes #relaxation #relaxcare #relaxday #relaxdays #relaxed #relaxen #relaxin #relaxing #relaxmode #relaxmood #relaxationday #relaxationdays #relaxtime
  • Share one of the graphics below.

National Tell a Joke Day (August 16)

National Tell a Joke Day is a time to break out your favorite jokes and get a laugh in your 2025 August social media calendar for dentists. It’s also a good time to share social media content that details the oral health benefits of laughing and smiling.

  • Share a good dental joke.
  • Record a short video with a staff member telling a funny joke.
  • Ask followers to share a favorite joke in the comments.
  • Share some interesting history about jokes.
  • Post text: “Some people are just natural jokesters, and they know how to raise people’s spirits with laughter. Did you know that laughter is actually great for your oral health too? It lowers stress and creates a better oral environment, which protects teeth from decay!”
  • Use the following hashtags: #funny #haha #hahaha #hahahaha #joke #jokeday #jokes #joking #laugh #laughing #laughter #nationaltellajokeday #tellajokeday
  • Share the graphic or video below.

International Bow Day (August 19)

International Bow Day can be a fun time to feature the bow. Creative, fun posts demonstrate your team’s lighthearted and fun nature, a quality that most people admire.

  • Get some bowties for the staff to wear (Don’t forget to snap a good group picture for social media.).
  • Provide supplies to make bows in the waiting room. Encourage patients to try crafting one. Share the results online.
  • Share some interesting history about the bowtie.
  • Ask followers to share bow pictures in the comments.
  • Post text: “Bows are all around us—on presents, in hair, and around our necks on formal occasions. Do you have any special bows? Join our dental team in recognizing this popular item.”
  • Use the following hashtags: #bow #bows #bowday #bowdays #bowmaking #bowmakingsupplies #bowseason #bowtie #bowties #internationalbowday #largebow #largebows
  • Share the graphic below.

National Tooth Fairy Day (August 22)

One of the best parts of your 2025 August social media calendar is Tooth Fairy Day. This special date is a time for dental offices to have fun with the legendary fairy that exchanges money and gifts for teeth.

  • Have someone on the staff dress up as the tooth fairy.
  • Share a post about the average amount of money left by the tooth fairy.
  • Ask followers to comment on how much money the tooth fairy left for them.
  • Share a collage of various tooth fairy images.
  • Post text: “Losing baby teeth can be a confusing time for children, but receiving some money from the tooth fairy always makes the situation okay. How much did you receive from the tooth fairy? How much money is the tooth fairy leaving for kids today?”
  • Use the following hashtags: #nationaltoothfairyday #toothfairy #toothfairyday #toothfairyiscoming #toothfairyiscomingtonight #toothfairymoney #toothfairytime #toothfairytonight #toothfairyvisit
  • Share one of the graphics or one of the videos below.

National Women’s Equality Day (August 26)

National Women’s Equality Day recognizes all the struggles women have overcome to create a more equitable society.

  • Create a post about Emeline Roberts Jones, the first woman to practice dentistry in the United States.
  • Highlight a woman who’s made significant advances in a particular field.
  • Get all the women in the office together for a #girlpower picture.
  • Make a short interview, and have your dental team members speak about influential women in their lives.
  • Link to an article about the suffrage movement.
  • Post text: “National Women’s Equality Day recognizes all the struggles women have overcome to create a more equitable society.”
  • Use the following hashtags: #equality #equalityforwomen #nationalwomensequalityday #woman #women #womensequality #womensequalityday #womensequalityday2025
  • Share the graphic or one of the videos below.

National Beach Day (August 30)

Your 2025 August social media calendar is about having fun and relaxing. It’s time to bring some of that seaside charisma into your dental office!

  • Have staff members dress up in their best beachwear and snap a creative picture. Take the photo in front of a green screen or solid-colored wall and edit your team onto a sandy paradise.
  • Ask followers to share beach pictures in the comments.
  • There are many great poems and quotes about the beach to share.
  • Create a beach raffle that includes a portable grill, cooler, beach chairs, and umbrella.
  • Post text: “Have you been to the beach this summer? Spending time near water is a popular getaway for many families. Do you have any special memories of the beach? Did you pick up shells and sea glass? See any interesting wildlife?”
  • Use the following hashtags: #beach #beachbums #beaches #beachday #beachdayfun #beachdays #beachdaysahead #beachdaysarethebest #beachdayz #beachlife #beachlovers #beachtime #beachvibes #beachvacation #beachview #nationalbeachday
  • Share the graphic or video below.