Inspiration for Dental Practices
Brand Your Dental Practice, or the Internet Will
There’s one main reason why you really need to brand your dental practice today: the modern smartphone. This single piece of modern technology is an information fire hose, and your prospective patients are using it to find just about every product and service, including a new dentist. Consider for a moment how much data this small device channels into our hands. What was science fiction twenty years ago is now a reality in this device, and as a result of the growing smartphone revolution, more and more of our lives exist online.
How a Dental Practice Brand Safeguards Your Online Reputation
Digital Assets = Consistent Dental Practice Growth
John Napolitano
Strengthening Your Dental Practice Brand in a Digital World What Is a Digital Asset? Online traffic is the most valuable commodity in our modern world. The ability to capture a virtual audience while marketing a product or service is the backbone of the Internet. All the major tech platforms (Google, YouTube, Facebook, Instagram, etc.) strive to attract and hold viewers to sell advertising space. This concept of ratings and commercials is nothing new in media; before cable television and Google Analytics, ratings were determined by companies like Nielsen that sampled American television viewing habits. Programs that generated more viewership were ...
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