Inspiration for Dental Practices
Write Effective Dental Marketing Content
When people search for a dental home, they want more than a photo. They won’t invest their trust in your team with only a photo. They need words, your words, carefully crafted writing that goes beyond the superficial and speaks to the heart. When patients interact with your content (website, ads, postcards, reviews, social media, etc.), it’s like they’re meeting someone for the first time. At first, they only have a face (an image or graphic, preferably original and organic); these visuals set the tone and certainly make a first impression, but they do very little to reveal the true nature of your brand. Only when patients begin reading do they experience the core and mission of your practice.
How Quality Writing Elevates Your Dental Practice Brand
Digital Assets = Consistent Dental Practice Growth
John Napolitano
Strengthening Your Dental Practice Brand in a Digital World What Is a Digital Asset? Online traffic is the most valuable commodity in our modern world. The ability to capture a virtual audience while marketing a product or service is the backbone of the Internet. All the major tech platforms (Google, YouTube, Facebook, Instagram, etc.) strive to attract and hold viewers to sell advertising space. This concept of ratings and commercials is nothing new in media; before cable television and Google Analytics, ratings were determined by companies like Nielsen that sampled American television viewing habits. Programs that generated more viewership were ...
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